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Daily Active Users (DAU) and Monthly Active Users (MAU) should also be part of any product or marke...
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Customer cohorts is the gold standard for tracking user engagement. It records the behaviour or enga...
Anna Kochetkova, Head of Consulting at AppFollow, will deliver a lecture on the mobile gaming indust...
Anna Kochetkova, Head of Consulting of AppFollow and Evgenia Kovalkova, Head of Growth of Welltory w...
In this post, Branch Metrics expert explores how deep linking can help you ignite mobile growth, low...
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