Did you know that an average of 3800 new apps are added daily to the App Store and Google Play alone? And that's on top of the 4.5M that are already there. So the main question is, how do I get users to notice and choose my product from millions of options?

Markets constantly evolve as consumer preferences change, new competitors emerge, and innovations disrupt our behaviors - look at the recent AI developments. Understanding your market landscape is critical for delivering the products, services, and experiences consumers want. Standing out in a crowd of similar products, it's more complicated than it looks.

Studying your competition can yield valuable insights that can inform your business strategy. Having doubts about running competitor analysis? We’ve invited a few experts to help you find answers to these back-of-head questions that have kept you from exploring the actual value of knowledge already gained by others :

• Is it appropriate for me to get into my competition data? Absolutely yes, we'll explain the main benefits of studying the competition.
• My competitor already failed with a specific strategy; should I even consider it? We'll discuss the fear of failing that can keep your business growth back and how to learn from your competitors' mistakes.
• I have so many competitors; how do I track them all? We'll share some tips on identifying the right competitors to follow.

Bonus tip: One of the most important competitive advantages is happy customers. So let's talk about leveraging that by checking what customers say about similar products.

If found this webinar insightful, you should check out the Academy Session we prepared to complement this topic. Click on the banner below: